Wild Boys and Girls x Annie Kruse

Wild Boys and Girls x Annie Kruse

A few years ago I stumbled upon Annie Kruse’s interior design blog Stylejuicer. In four short years she has gone from blogging for fun to launching her children’s clothing brand Wild Boys and Girls.

Wild Boys and Girls x Annie Kruse

Annie resides in London with her husband and two sons. Here she shares her thoughts on motherhood and what it takes to balance family life and work.

With two adorable little boys underfoot, where and how do you find time to run your business?

Ha, with great difficulty but I think if you’re passionate enough about something you will simply make time, even if that means putting on the TV for the kids for an hour, so you can answer some urgent emails or pack some orders. I don’t like to do it, but it’s a stop-gap, and as long as it doesn’t happen too often, I don’t feel I’m neglecting my children in any way.

I’ve got a little (tiny) home office which is my haven. The door is never closed and I can always hear what goes on, so if my lion cubs are getting too rough with each other, I’m there to solve any issues.

Mornings are my most productive time as that’s when both of them are off to nursery and school. Those 3 hours do fly by though and most evenings when others are settling in for a night in front of Netflix with a glass of wine, I’m heading upstairs to finish off some work, often with some dark chocolate to help me through.

I struggle with balancing work and family life every day. I feel so much is expected of us moms today. Most of us have no relatives, neighbors or friends who can help out with childcare on an as needed basis, so the pressure of child rearing is mostly on the mother and the bar is placed incredibly high.

There is so much (often conflicting) research and testament out there telling us how we should parent, what is and isn’t good for your child that you’re set up for failure in the eyes of society from the start. I always thought I’d be strong enough not to take on parenting guilt as long as I tried my best and saw that my kids were happy and developing well, but I’ve discovered that I am not immune to this burden of guilt. I constantly feel that I should be playing, singing, reading, drawing, interacting with them more and being the best mum I can, but I do know my limits and often I’m too tired and exhausted to play Mary Poppins.

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